Amadeus Leisure IT
Building the technology that powers holiday travel by giving travel sellers access to the widest range of vacation travel products in the German-speaking market.
August 2023 - present
Figma, Adobe Creative Cloud, Atlassian Suite, Microsoft Office Suite
UX, PMT & R&D cross functionally
Student UX/UI Designer
Overview
Unfortunately, I'm unable to share the designs of my projects as they are confidential. However, I can assure you that I have been contributing significantly during my almost two years as a student UX/UI Designer here. I have been working on the UX Design team, where I have designed for several customer-facing products, with a primary focus on enhancing user experience and optimizing conversion rates.
In the last 12 months, I have been responsible for 90% of the design work for one of our products, leading UX initiatives, executing iterative design improvements, and ensuring a seamless user experience aligned with business goals.
Here’s a quick overview of my completed projects and contributions during this period:
Hotel Review Interface Redesign:
Problem:
Reviews were presented in a dense, text-heavy format, making it difficult for users to extract key insights quickly. Additionally, poor color contrast limited accessibility for users with visual impairments.
Solution:
Accessibility Improvements: Optimized color contrast for readability, ensuring compliance with WCAG standards. Replaced light gray backgrounds with a darker alternative for better legibility.
Information Hierarchy: Implemented a modular card layout with visual emphasis on key review aspects (e.g., pros/cons, rating distribution) for at-a-glance comprehension.
Clean Aesthetic: Reduced visual clutter through whitespace, subtle dividers, and a balanced color palette, creating a more digestible and user-friendly interface.n.
Booking Form Optimisation:
Problem:
A heuristic evaluation revealed inconsistent UI patterns, lack of clear feedback mechanisms, and unnecessary complexity in the booking flow, leading to user frustration and abandonment.
Solution:
Stepper Navigation: Introduced a step-by-step booking flow, providing clear visual indicators of progress and reducing cognitive load.
Enhanced Booking Summary: Designed a comprehensive, yet concise, overview of trip details—including itinerary, cost breakdown per traveler, and clear action buttons to modify selections easily.
Microinteractions & Feedback: Improved real-time form validation and loading indicators to ensure seamless interaction and reduce frustration.
Linking Feature for Seamless Travel Planning:
Problem:
User research revealed gaps in the discoverability and integration of key features, such as calendar views and best flight options, forcing users to backtrack or navigate through unrelated sections.nt.
Solution:
Contextual Linking: Created intuitive connections between related features, allowing users to navigate fluidly without disrupting their workflow.
Cross-Feature Consistency: Aligned interaction patterns across booking and planning tools, ensuring a unified experience throughout the platform.
Region Page Redesign:
Problem:
Existing region pages had low engagement and conversion rates due to lack of personalization and limited promotional opportunities for Online Travel Agents (OTAs).
Solution:
Personalised Recommendations: Enabled OTAs to highlight high-performing destinations and promote specific hotels within each region.
Customisable Callouts: Introduced modular div containers where agencies can add promotional messages or curated content.
Data-Driven Decision Making: Leveraged extensive A/B testing to identify the most effective layouts and interaction patterns for increased engagement and conversions.
XXL Breakpoint Addition:
Problem:
The existing design framework was optimized for standard screen sizes, resulting in suboptimal user experiences on ultra-wide displays.
Solution:
Adaptive Grid System: Redesigned the layout structure to accommodate larger viewports while maintaining visual balance.
Enhances Content Density: Optimized the display of key content elements, ensuring efficient use of available space without overwhelming the user.
Scalability Considerations: Ensured fluid responsiveness across all breakpoints, preserving usability across devices.
MVP for Favourite Hotels Feature:
Problem:
OTAs lacked a simple, intuitive way for users to save and manage preferred hotel selections, limiting return visits and engagement.
Solution:
Effortless Saving: Introduced a one-click "Favorite" button with clear feedback and confirmation states.
Centralized Access: Designed a dedicated "Favorites" section for easy retrieval and comparison of saved hotels.
User-Centric Iteration: Gathered user insights post-launch to refine functionality and ensure seamless integration into the broader booking journey.
Print Template for In-Person Travel Agencies:
Problem:
Travel agents needed a customizable, professional print template to provide customers with clear, branded travel information, but existing options lacked flexibility and branding alignment.
Solution:
Flexible Content Customization: Travel agents can generate hotel-only or full-package printouts, tailoring the details to customer needs.
Personalized Branding: Customizable color schemes, agency logos, and footer information ensure consistency with each agency’s identity.
Agent Messaging Feature: Allows travel agents to include a personal note at the top, enhancing customer engagement and trust.
I’d be happy to discuss and answer questions about my process working on these projects with you!